PointBleu was founded in 2011 by Paul McAdams. Paul has twenty-five years' experience working with non-governmental organizations (NGOs), civil society organizations (CSOs), and governments in assisting them on maximizing their understanding and ability to apply human rights standards and principles in their work. With a B.Sc. in Applied Mathematics and a M.Ed. in Curriculum Studies, Paul began working in international development in the early 1990s for WUSC as a secondary mathematics teacher in Malawi and a gender policy advisor for the Ghanaian government. Following this, Paul was as a Senior Education Specialist at Equitas for nearly ten years, where he developed training materials and facilitated human rights education workshops around the world.


PointBleu's approach is deeply rooted in an appreciation that lasting, positive social change can take place when people learn about their human rights. PointBleu's approach is at its heart a pedagogical one - an educational approach that values the needs, context, experiences, and histories of all learners. This approach is participatory at its core: people learn best by engaging with each other, critically reflecting on their experiences, and challenging themselves to learn more.

Country Experience

Paul McAdams has worked in Canada, Cambodia, Burkina Faso, Ghana, Indonesia, Iraq, Jordan, Kenya, Lebanon, Malawi, Mauritius, Morocco, Nepal, Niger, Palestinian Occupied Territories, Philippines, Senegal, South Africa, Sri Lanka, Tanzania, Tunisia, Turkey, and Uganda.

With students who are scholarship recipients, Uganda, 2017.

Above: Observing a human rights lesson, Jordan. Top right: Participant group work, Sri Lanka. Bottom right: Participants discussing the importance of diversity, Edmonton.